California Wine Association

Who are you joining as?

The California Wine Association serves both the wineries that craft California's finest wines and the enthusiasts who love to discover them. Choose your path below.

Winery Benefits

I represent a California winery

Claim your free listing, choose a membership tier, and grow your tasting room traffic, reviews, and wine club with powerful marketing tools built for wineries. Plans from Cellar (free) to Grand Cru.

  • Free Cellar listing for every California winery
  • Full winery profile with photo gallery & wine catalog
  • Priority directory placement & featured homepage spots
  • Custom-designed social posts on Facebook, Instagram, LinkedIn & X
  • Press releases crafted for SEO & AEO visibility
  • Automated review request & response campaigns
  • Wine club retention campaigns to reduce churn
  • Website chatbot and after-hours Voice AI agent
  • Editorial articles published to the CWA blog
For Wine Enthusiasts

I'm a wine lover looking to explore

Discover California's finest wineries, browse hundreds of wines with tasting notes and scores, save your favorites, and get personalized recommendations — all in one place.

  • Browse 500+ California wineries by region & variety
  • Wine catalog with tasting notes & scores
  • Save favorites & build your personal cellar
  • Personalized wine recommendations
  • Find winery event venues for weddings & corporate events
  • Discover upcoming tastings, festivals & winery events
  • Educational content & regional guides
  • Connect with a community of California wine lovers
  • Free to explore — no account required

Consumer accounts with saved favorites are coming soon. Planning an event? Search winery venues now.

Questions about membership? Contact us and we'll help you find the right fit.